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No job. Have a Business Plan? Now what?

Many Americans are finding themselves unemployed or underemployed. The
economy doesn’t seem to be moving fast enough to build more jobs to replace the
ones lost. Some of us are looking for jobs, and some of us are looking for a better
way out of the dim future. As you look at your business plan, you may ask yourself;
“What, do I do with this business plan”?

There are a lot of different ways to look at when it’s the right time to leave the job and
devote your-self full time to the business model. Dave Ramsey may advise you
through the Financial Peace University way to know that your business model child
will grow up and therefore require a college fund. Television evangelist and founder of
CBN Pat Robertson would probably tell you the same thing; to save for the future
plans. Others may also suggest making sure that the business model is working and
able to provide income before you leave by having a good start and client base. Or,
have a spouse that is able to pay the bills so that you can focus on building the model
into a profitable business. Or, save at least 6 months of needed sustaining income,
cut expenses, and then give it all you’ve got.

All of these are wise starting points; but how many new businesses actually started
that way; and how many are still in business? You can use the saved
“college/business fund” up, deplete the client base list, and your spouse can get tired
and leave. What then? May I suggest that along with the saving and preparing, that
you develop a “die-hard, fool proof” Marketing/Sales plan, and that you don’t leave
the home office without it!

Can you imagine, being in a new cruise ship with no plans to dock for more supplies?
It would be kind’a scary. It would be like a phantom ghost ship, traveling, then
disappearing and becoming only a vague memory. So, as Bishop T.D. Jakes pastor
and author would explain, “Before you do…”

Multifaceted yet Effective Selling

Most of today’s marketing and sales experts agree that selling models must be
effective and diverse.  Gone are the days of cold calling out of the phone book,
scheduling "one-on-one" meetings, or simple referrals. The Internet has created and
defined a Godzilla Tyrannosaurus Rex science to successful power selling in today’s
economy. Your business needs to have a detailed, functional marketing/sales plan
operating before you can hit the ground running. You will lose valuable time and profit
if your company’s marketing/sales plan isn't in place and in operation, before you
open your door and hang up your shingle.

If you are already in business revisit and develop your company’s marketing/sales
plan. This may be the difference in enabling your company to stay in the game long
enough to weather the current economic storm.
By Ann Moals,
Sr. Trainer &
Corporate
Consultant